The Beginning & The Present

Founded in 2009, PassionProfit emerged in response to a surge in requests from individuals with impressive credentials and stable employment seeking something more. Recognizing the need for a transformative approach, I established PassionProfit with a clear mission: to empower people to turn their passions into lucrative ventures, thereby fostering sustainable employment opportunities and contributing to our economy's growth.

In 2015, we took a significant step forward by introducing Profit Network. This initiative was designed to provide ongoing support and guidance to aspiring PassionPreneurs. Meanwhile, PassionProfit continued its unwavering commitment to crafting and delivering transformative learning solutions. These solutions have proven to be catalysts, shifting paradigms, and enhancing productivity and profitability for individuals and organizations alike.

Fast forward to today, and our Profit Network has evolved into the officially registered SME Founders Association in Kenya. With a thriving community of over eleven thousand entrepreneurs and a dedicated secretariat, we remain steadfast in our mission to empower PassionPreneurs on their entrepreneurial journeys.

Simultaneously, PassionProfit stays true to its roots, supporting leaders and their teams in achieving thriving lives and workplaces through the implementation of the Thrive Mastery System. This innovative peak performance and productivity tool seamlessly integrates life and work, paving the way for success and fulfillment.

Join us in this remarkable journey of transformation, where we continue to turn passions into prosperity and empower individuals and organizations to thrive in their pursuits.

business meeting
Frida Owinga - PassionProfit
About the Founder

Frida Owinga

Drawing upon over two decades of experience, Frida has engaged leadership audiences with valuable insights on leadership, entrepreneurship, paradigm shaping, peak performance, and enhanced productivity. Currently collaborating with Welkom International, she actively contributes to market penetration efforts for the revolutionary Wellness 360 program, which fosters holistic well-being in nine dimensions. Alongside this, her expertise in designing and delivering learning solutions enables me to add significant value to clients, leveraging practical wisdom gained from diverse experiences in profit-driven, non-profit, faith-based, and development organizations.

One of the greatest joys she derives from the current season of life is the ability to tap into practical wisdom, garnered through a diverse range of experiences and exposures across sectors and geographies. This invaluable knowledge allows her to add significant value to her clients, empowering them with insights and guidance derived from my extensive learning and service in these sectors.