Category Archive Uncategorised

Frida Owinga ByFrida Owinga

Are New Year’s Resolutions Overrated?

Howdy! Howdy! To perk things up, I have created a banner for my weekly email and added it to PassionProfit’s Founders Channel Brand. To help you keep track of the weekly insights and strategies to build a thriving business look out for this sign and if you would like it in your mail box every Monday, SIGN UP HERE

So do you think Resolutions are Overrated? I don’t and I’d really like us to give Resolutions a chance and not throw them out totally with the proverbial bath water!

As long as I remember, the beginning of the year has been a time of RESOLUTIONS. Some people get RESULTS out of their RESOLUTIONS and others do not. I have chosen to always make a resolution that will add value to my community. And this year, I am running a FREE online course to help small and growing business owners kick start profit! It started today and if you would like to jump in and catch up here is your last chance….SIGN UP HEREI have over 200 people signed up already and they also become the first members of my exclusive closed mastermind group of Profit Kick Starters. SIGN UP NOW OR WAIT TILL THE NEXT TIME I OPEN UP THE COMMUNITY.

I believe RESOLUTIONS can bring REMARKABLE RESULTS and here are 5 steps you can follow to enable you experience and enjoy remarkable results from your resolutions all year round. The dictionary describes RESOLUTION as

  1. a formal expression of opinion or intention made, usually after voting, by a formal organization, a legislature, a club, or other group. Compare concurrent resolution, joint resolution.
  2. the act of resolving or determining upon an action, course of action, method, procedure, etc.
  3. a resolve; a decision or determination:

So you see, resolutions are great. Just because they did not yield results for others doesn’t mean they are bad, it only means they are part of a process and if you follow the process you will enjoy the results. So here is a 5 Step Process for experiencing REMARKABLE RESULTS from RESOLUTIONS.

  1. Define what you want to achieve in 2019 in your life and business or at any other time of resolve.
  2. Determine WHY you must achieve it and what you are going to do to achieve it.
  3. Design tasks and activities to ensure you get the RESULTS you want AND ditch all the REASONS that suggest it won’t work. For instance, if you decide that you want more money, then you must take time to design tasks and activities that will deliver that desire. You need to review the activities of last year, and delete some and add others that will deliver the RESULTS you desire this year. Otherwise you will get the same money or probably less.
  4. Delegate oversight of your resolutions to a trusted peer or professional like a mentor or coach who will hold you accountable. Doing it alone is one way to sabotage yourself.
  5. DO! Yes, do, Take Massive Intentional Action! That 2 letter word “DO” is one of the most powerful words and carries your breakthrough! Do something everyday to get you closer to the results you desire to experience. Dreaming and wishing is great, but ACTION trumps dreams and wishes every time.

Resolutions are a great way to start new beginnings and I pray you get to experience and enjoy Remarkable Results from your Resolutions!

I have resolved to remain committed and dedicated to your Profitability in 2019 & Beyond!

Here’s to a Profitable forever!

Frida Owinga ByFrida Owinga

Let’s change the Njaanuary Narrative

Welcome to a Profitable 2019!

365 days to Impact and Influence your world!

For a long time in Kenya, January has been dubbed Njaanuary because of the long holiday stretch which slows business down.  Many make fun of it, others really suffer through it and I have decided to change the narrative this year in line with my commitment and rededication to help people to turn their passion into profit.

So this year to change the narrative from Njaanuary to Joyous January I have prepared a FREE ONLINE COURSE starting every Monday in January 2019 from the  7th! Participants will gain Skills, Strategies, Spiritual Wisdom 7 Tools to generate cash flow and indeed profit. It is on line at your pace and you get access to a private mastermind group to help you remain true to the lessons learned and resolutions made.

You can sign up here before January 5th, 2019.

Frida Owinga ByFrida Owinga

Merry Christmas & a Profitable 2019!

It has been a great year and I am extremely grateful to God for connecting us and to you for engaging with me.

No matter how 2018 has been, it is coming to an end and the best you can do for yourself is to take stock of your challenges and celebrations and change gears in anticipation and preparation of a better year ahead. The writer of Proverbs says the path of the just is like a shining light and it shines brighter and brighter. Prov 4:18 That means the just go from strength to strength as opposed to going up and down as society would like you to think. If you remember nothing else I have said this year, please remember you are a product of your choices and decisions NOT your conditions and circumstances. Become very cautious about adopting trending topics that do not align with what you want to experience. Pay close attention to the philosophies you subscribe to and ensure they align with the results you desire! To enjoy success you must transcend normal trends and become a trendsetter not a trend follower!

Well, with that out of the way, I am happy to inform you that our systems are all set to support you in making 2019 your most profitable year yet! We look forward to serving you and welcome you to mark the days and times on your calendar. We have specially curated programs and schedules that will allow you to optimize your limited time, talent and treasure. They are all FREE except the Profit Accelerator Mentorship which requires a monthly monetary registration and is fully loaded to accelerate your profit! Following is the schedule:

  1. Founders Digest – Every Monday at 7:30am you will continue to receive insights and strategies on how to build a thriving business via email, unless there is a special promotion going on. In January, I will share One Strategy to Kick Start your Profit every Monday to help you make 2019 your most profitable year yet!
  2. Founders Advantage – Every Monday at 8:30am you can sign up and join me online for a devotion designed to help founders activate God’s power in their business and life. ENTRY IS FREE AND REGISTRATION IS REQUIRED HERE
  3. Founders Conversation Every Thursday 8:30am-9:30am at Ankole Restaurant, Senteu Plaza, Galana Road, Nairobi or Online. Entry is FREE but registration is required here.
  4. Founders Coaching Thursdays 10am-3pm by appointment online or at Ankole Restaurant at Senteu Plaza on Galana Road Schedule FREE appointment here
  5. Founders Profit Acceleration Mentorship, a state of the art online self paced, business growth mentorship designed with you in mind, kicks off on January 14th, 2019 and you can call me on 0707112002 (calls only during office hours 9am-3:30pm Tues-Thurs & Fridays 12noon)  if you would like more information.
Frida Owinga ByFrida Owinga

November is your New Dawn….

For a long time we have been told that INFORMATION IS POWER, and I believed it until recently when I discovered that all the information I have acquired through school, books and programs was not getting me the results I wanted!

That is when I came to the conclusion that INFORMATION IS POTENTIAL POWER but when strategically applied can catalyze TRANSFORMATION.

Just like Apostle Paul told the Romans, be ye transformed by the renewing of your minds…. Transformation takes place when we exchange old thought patterns with new thought patterns that trigger new behaviors that produce NEW RESULTS and BOOM you get a BREAKTHROUGH! A little like the caterpillar who stops crawling and start flying…. transformation is being changed from one form to another form.

This week I will be sharing with our Founders Channel Newsletter  5 MARKETING SHIFTS that will kick-start a marketing revolution in your business.

Here is the first SHIFT and if you would like to receive the remaining five, please subscribe here.

Stop Hoping & Wishing for more customers. Instead get A PREDICTABLE STRATEGY to deliver tangible results that you can experience, measure and increase! A real strategy takes into consideration…

  1. Your Type of Business
  2. Your Location
  3. The current economy
  4. Health of your industry/sector.
  5. YOU – Your education, experience & exposure

As business owners, we hope, wish and pray instead of taking proven logical steps, with the right methods, at the right time, tailored to your specific business to produce the results you want.

Most if not all the information we receive is tailored to a general audience and that is why results vary, some even have a disclaimer at the bottom of the information saying the same.

SUBSCRIBE to our mailing list and get the remaining 4 MARKETING SHIFTS in your mail box or click the following link and Join me live or via video link and get ALL THE 5 MARKETING SHIFTS PLUS my brand new 5 STEP PROFIT STRATEGY designed to help business owners:

  1. Define and Articulate your service offering so that you STAND OUT from the competition.
  2. Package your service offering into IRRESISTIBLE PRODUCTS to ATTRACT ideal prospects who will CONVERT into profitable paying clients.
  3. PRICE YOUR PRODUCTS so that you end the discounting nightmare many small business owners are battling today.
  4. Create a PREDICTABLE MARKETING SYSTEM that will consistently generate LEADS so that you no longer rely on REFERRALS which are great but UNPREDICTABLE.
  5. Design a business model that will deliver your VALUE PROPOSITION to your target audience using the right methods and superstar teams.

Space is limited and registration is required by clicking here. Lets connect on  22.11.2018 in Nairobi or 28.11.2018 in Mombasa or in your email box.

Frida Owinga ByFrida Owinga

Excuse me, I am not my job title!

When I ask you, who you are? Where do you draw your answer from? Is it your job title? What is it that makes you walk tall? Is your identity all wrapped up in that business card, sleek car,  house allowance, corner office and club membership made available to you by your employer? Or perhaps the investments and business ventures you have?

I’ve met brilliant professionals, who have been reduced to ashes when they were ‘in between jobs’ or have resigned from their jobs to pursue their passion. They’re like sitting ducks for anyone who would love to take a shot at them, intimidated by all who seem to have a job going.  Recently, I had an interesting conversation with a friend, round about where he was at, now that he didn’t have a job.

He needed a business card and I had the task of figuring out what to put on this multi-talented individuals card. I proposed that we do a business card without a title, one that captures the essence of his brand.  Imagine what Bill Gates or Oprah Winfrey would give to you for a business card.

We are working at an all encompassing brand that will include  building a personal profile on a blog or website and link his career, family, friends, hobbies, gifts and talents to one brand independent and interdependent with others of like feather.

It’s an eight session self discovery journey that draws hindsight from days gone in school and neighbourhoods you once called home, from experiences and relationships. Insight from reflecting on the mastered skills and opportunities within grasp. Foresight into a possible tomorrow if we harnessed all the potential there in to achieve a vision far bigger than yourself.

Benjamin Luta, PassionProfit Marketing & Branding Expert

Frida Owinga ByFrida Owinga

Start Ups: Heroes on Savings

I have been around start up entrepreneurs long enough to say a thing or two about them. I am not talking about the half-hearted fellows who have one leg in business and the other in a job somewhere in the city. I speak of the ones that are running their operations on savings that will run out sometime in the future. They are on a tight budget and will do anything to protect the stash. There is no inflow and they are hoping that the solution you are offering will help them get closer to making their first shilling from the new trade.

I see them hesitate as they pull out their personal cheque books to pay for something I have delivered or promised to deliver to them.

Here are a few insights in dealing with this special breed of soldiers running start ups:

  1. DREAM WITH THEM. Get a grasp of their dream, the reason for the venture and repeat it to them so you are both on the same page >> that will save you time and money
  2. BE GENUINE. Package a solution that meets the genuine need and nothing more>> they will trust you.
  3. IN FOR THE LONG HAUL. Their greater days are ahead of them, walk with them>>they will share their fortunes-networks and sales- with you.
  4. EXTRA MILES. Share your knowledge and experience beyond what they are paying for and make a comrade of them >>They will give you referrals and become your live advertisements.

The odds are against start-up ventures with statistics clearly favoring their failure more than success yet more and more entrepreneurs pour into the business world.

You want a piece of the action? Dream with them, be genuine, be in it for the long haul and do extra miles.

Benjamin Luta, PassionProfit Branding expert

Frida Owinga ByFrida Owinga

Business Money vs Personal Money

When business owners fail to separate their business money from personal money,they are likely to end up in the category of an employee and the self employed. On the other hand, when you have successfully learnt the art of separating the two, then you move to the business owner and investor category. The good thing is that everyone starts from the left side of the quadrant and eventually grows and moves to the right side of the quadrant. Here are some tips to help you move from left to right.

  1. Separate yourself from the business

This is most difficult especially for founding owners of businesses. Your business should have its own identity different from your own. Start by giving your business a name and registering it either as a sole trader, limited company or partnership. Then open a different bank account under your company’s name and allow all the income produced by the business to go into that account. A good control would be to have a second trusted person to sign on the account alongside you so that it is not just you who can make withdrawals. Accountability with a trusted partner can save you from making bad business decisions.

  1. Build you accounting systems

By building an accounting system you will be able to account for all your business income and expenses accurately. It will be a good idea to give yourself a suitable salary to compensate you for your efforts in building the company. An accounting system will also help you separate your tax obligations from those of the business and your personal obligations. It is also critical to create two budgets, one for your business and one for your personal needs. Your business budget will show you how much money the business plans to make and where all the income will be spent. Your personal budget on the other hand will help you manage your lifestyle and ensure that you are not living beyond your means. Your personal budget is a good tool in determining what salary you would require from your business, while the business budget will determine whether it is able to pay it.

  1. Plan for growth

You must develop a plan on how you intend to grow your business. The absence of this plan will increase the risk of misappropriation especially if your business is doing very well. Savings for both the business and your personal lifestyle is a must. The business must operate a different savings account from your own savings. If yours is a start up, make sure you have put six months to a year’s worth of savings for your personal needs like rent, food and utilities bills so that you give your business sufficient time to grow. As your business grows, you can decide to reward yourself from the business with taxable benefits such as savings in a pension plan or a mortgage plan. The business can also plan to invest in assets such as a company car, computer machines that will reduce your tax obligations via allowable expenses and depreciation.

  1. Asset portfolio

Once your business is strong enough to diversify its asset base, for example in land and building or even acquiring other companies, it is advisable that your put these assets in the name of the business and not your personal name. You must only acquire your personal assets from your personal savings. Having your assets under the business name will ensure that the income the assets generate are captured under the business and therefore allow the business to grow stronger. Investing in a good financial system in your business, will ensure effective management of these assets which means you can have a wider portfolio and more free time for yourself while the money is working for you.

Alvin Mwangura, PassionProfit Finance Expert & CEO ARI Capital Ltd
Frida Owinga ByFrida Owinga

The Cost Of Doing Business Has Gone Up? What Now?

The World Bank puts Kenya as a growing economy with a 5% growth rate by the end of 2012. Despite of this, businesses are still finding it difficult to save, invest and execute their organizations growth plans. A good number of factors keep affecting the ability to generate our desired profitability from the rise in energy prices, high rates of inflation, cost of borrowing, labor and office facilities would either directly or indirectly affect the cost of doing business. Since most of these factors are out of the control of the entrepreneur, it is critical that you put a close leash on your expenditure with the intention of weeding off expenses that do not directly increase your sales.

Energy prices

This will directly affect your traveling costs. If you have a habit of having meetings outside the office you may want to watch out for this cost. You may also want to take advantage of technology such as conference calls or skyping as an option to physical meetings. If the nature of your business is one for delivering products to the customer, it would be helpful to analyses the cost of purchasing a vehicle through hire purchase, leasing one and the cost of public transport. Select the option that is conducive to your business. When considering these options, one must be careful to include the full cost of the vehicle which includes maintenance insurance, fuel and possibly a driver.


Increase in inflation will reduce your purchasing power making it difficult to purchase supplies needed to deliver your service. In addition to this, it is also important to remember that the rise in inflation will also reduce the level of disposable income for your customers hence reducing your sales volumes. You then have two options, to reduce your cost of production or differentiate your outputs to increase the value of your services. For extremely profitable ventures, it would be prudent to hold on dividend payouts and invest the surpluses in secure investments such as real estate, or fixed income securities. 


Debt can be a good or dangerous for the business. The high cost of interest makes it expensive to acquire capital to either start a business or provide working capital. Short term borrowing tends to be more expensive and if not carefully monitored, you may end up working for the financial providers. It is critical that during a season of high interest rate to use debt to acquire assets that have a high rate of return and to structure it in a way that you are able to pass the cost of borrowing to a third party.


The recent increase in minimum wage is a good indicator that the cost of labor is on the rise. You have to make a clear distinction between a profit center labor force and a cost center. Cost center labor forces are your administration, support staff and back office operations. They do not directly contribute to producing sales. Companies should consider outsourcing such services to reduce the wage bill, which included the cost of supervision and training. One must be strategic when recruiting. Staffing must be seen in the light of either increasing revenue or saving costs. A gap analysis will help you identify the critical skill needed to generate value that will get you out of a hole or propel you to greater heights.


A good office space will give you a sense of stability and comfort for you to execute your operations. Support services such as electricity, water, office refreshments, stationary and internet come with the territory. These are all expenses that are within your control. Business centers are a good way to save on facilities cost since these services are provides in bulk. 


You must always be moving towards reducing your business risk and the best way in doing this is growing your passive income. This is income that is generated from your investments. Over dependency on one source of income could be detrimental in the long term in an environment where costs keep escalating. Investing in real estate, a second business that compliments the existing one are some examples of investment worth perusing. Investing in assets that are tax allowable would also be of great help in your attempts at reduce your tax liability.

The cost of doing business is predominately due to factors that are somewhat out of the control of the entrepreneur. As a result this increases the risk of doing and sustaining your business. You have to sharpen your skills and efforts in reducing this business risk through carefully making value adding decision for your business.

Alvin Mwangura, PassionProfit Finance Expert & CEO ARI Capital Ltd

Frida Owinga ByFrida Owinga

Everything you need to know about Book Keeping for your Business

Proper bookkeeping is important to sustaining and expanding a business. Without it, you run the risk of hitting cash flow crunches, wasting money, and missing out on opportunities to expand. When you are devising or revising your bookkeeping routine, remember that the purpose of bookkeeping is to help you manage your business and to enable tax agencies to evaluate your business activity. As long as your bookkeeping achieves both of these objectives, it can – and should – be as simple as possible.

The general guidelines here outline what you must take care of and provide ideas for how to keep your books in an orderly manner. But before making any decisions regarding bookkeeping, check with your accountant or tax consultant because bookkeeping needs vary dramatically by business.

Many small business owners choose to use software to keep track of various aspects of their business. The key to taking full advantage of bookkeeping software is to determine if it saves you time and frees you up to concentrate on running your business. In many cases it will, but be careful not to fall into the trap of wasting time setting up complex bookkeeping systems.

Some bookkeeping functions are best relegated to an accountant. While it is essential to retain a thorough knowledge by reviewing your books frequently, an accountant or bookkeeper can free you up to concentrate on expanding your business. Even a bookkeeping task that takes only a few hours a week may be better relegated to someone else if that time can be better spent.

Revenues and Expenses

Your business will use either a Revenue or Expense Journal or a Ledger to keep track of how much money is going out, where it is going, and what is coming in.

A Revenue and Expense Journal is used by most small businesses and is single-entry accounting — recording receipts and expenditures only. Double entry accounting involves a ledger and necessitates that each activity be recorded as a debit and a credit on your books. In the past it was thought that all businesses needed to use the more cumbersome method of double-entry, but the single entry system is now used for many small business owners. Single-entry accounting can be kept on paper or computer. Programs that perform single-entry accounting include Quicken by Intuit and Microsoft Money among many others.

A ledger is used to record every transaction twice based on the idea that each transaction has two halves that affect your business. For example, if you sell an item, your books would reflect a decrease in inventory (a credit) and a inflow of payment (debit). If you use double-entry accounting you may want to use a computer program or a bookkeeper to keep your ledger up to date. If you allow anyone else to keep your books be sure you review them regularly. One program that dose double-entry bookkeeping is QuickBooks by Intuit.

Your accountant can advise you on which type of recordkeeping you should choose. Also consult your tax advisor about whether you should use a cash or accrual-based bookkeeping system.

Cash Expenditures

Cash spent in your business needs to be accounted for if you want to record all business expenses in a given year. There are at least two ways to do this: write yourself reimbursable cheques or keep a petty cash record.

If you choose to pay yourself back with a cheque, simply keep track of all cash receipts and total them weekly, biweekly or monthly, depending on your volume of expenses. Keep a log of each category of expense, for tax purposes and write yourself a cheque for the total. Write cash reimbursable in your cheque register to differentiate this from taxable income. Alternatively, you can keep a petty cash record by writing a cheque to petty cash and keeping a log of each expense paid out of petty cash.

Inventory Records

Keeping on top of your inventory records will enable you to prevent pilferage, keep inventory holdings to a minimum, and track buying trends, among other things.

If you sell a large number of small-ticket items — for example, as in a stationary store, you might want to use a computer system to track inventory or tie your computer system into your sales by having a POS (point of sale) inventory system. If you sell larger ticket items you may be able to do it yourself on paper.

The crucial inventory information you need to capture is: date purchased, stock number of item purchased, purchase price, date sold, and sale price.

Accounts Receivable

If your products or services are paid for at time of delivery, you will not need an accounts receivable tracking system. However, if you provide services or products for which people pay you at a later date, your accounts receivable records keep track of what is owed to you. You can monitor accounts receivable by holding on to a copy of all invoices sent out or by keeping an accounts receivable record. Either way, the information you need to capture includes: invoice date, invoice number, invoice amount, terms, date paid, amount paid, and the name of the entity being billed.

Many software programs are available to help you generate invoices and track hours and expenses incurred for each client. These programs can save hours of time for a business owner and create professional-looking invoices.

Accounts Payable

Accounts payables are debts owed by your company for goods and services. Keeping track of what you owe and when it is due will enable you to establish good credit and hold onto your money as long as possible.

Business owners with few accounts payable items use accordion file folders labeled with dates to keep track. Other small firms simply pay bills twice per month and keep all bills in a “To Pay” folder. Larger companies use accounts payable paper records organized by creditor. Regardless of the system you choose, you should retain the following information about accounts payable: invoice date, invoice number, invoice amount, terms, date paid, amount paid, balance (if applicable), and clients names and address.

Alvin Mwangura, PassionProfit Finance Expert & CEO ARI Capital Ltd