Category Archive profit network

Frida Owinga ByFrida Owinga

How Bad do you want It?

How bad do you want it?  

IT could be more clients, more cash, more profits,  a new car, a new house any aspiration you desire to achieve in the future but seems distant and difficult to reach …we all have something we want to achieve BADLY, and there is nothing wrong with that. Human beings are created WANTERS. We are created to desire more, aspire for more and that is why the good book says the path of the just is like a shining light that shines brighter and brighter…..so you were created to aspire for more, for better, for greater and when you do, count yourself NORMAL!

The problem is sometimes we squelch that desire for WANTING MORE because we have been conditioned to think if you want more you are greedy and you are bad person. So lets straighten that out right now, what do you want more of and why? There is nothing wrong with desiring to achieve more especially if it is for your benefit and that of others. So go ahead, aspire for more and achieve more so that we can change the world together.

Founder Mary (not her real name) recently visited our offices with a desire to make money consistently and profit for her 7 year old corporate training business. She loves and enjoys training but her problem was corporate training generates good revenue but the requests are inconsistent and the clients take 90-120 days to pay causing cash flow constraints. In short she was experiencing feast and famine and wanted to thrive. She took a Profit Accelerator Assessment and scored below 3 out of 10 meaning her marketing strategy was inconsistent with her profit projections. Using our Conversion Equation Evaluator we used a combination of 3 out of 8 marketing interventions from our Profit Accelerator toolkit and designed an online training for her to give her additional income. From that one intervention in two weeks Mary got 421 clients each paying 2k and has sold the same online training program 2 more times to live audiences and continue to enjoy PROFIT!!. Did I tell you Mary had never gotten more than 35 clients paying 2-3k before from her open programs? This is just one example of how the Profit Accelerator Mentorship can help any business to kick start their profits no matter how long they have been in running their business. The only requirement is A DESIRE TO GENERATE MORE INCOME TO GROW YOUR BUSINESS. With the Profit Accelerator Assessment you are able to see what is not working in your business and get a prescription of what you need to do to generate cash flow and start enjoying profits!

Join the Founders Conversation this month and discover how the Profit Accelerator can help your business generate cash flow and increase your profits in 2019 and Beyond!

WHEN: December 13th, 2018 at 8:30am-10:00am

WHERE: Barclays Bank Premier Center, Westlands Office Park, 1st Floor, Baobab House, Next To Safaricom on Wayaki Way.

ENTRY IS ABSOLUTELY FREE AND REGISTRATION IS REQUIRED. CLICK HERE & RESERVE YOUR SEAT AS SPACE IS LIMITED. IF YOU ARE OUTSIDE NAIROBI REGISTER USING THIS LINK TO ACCESS VIA VIDEO CONFERENCE.

Here’s to More Customers & More Profits in 2019 & Beyond!

Frida Owinga ByFrida Owinga

Is your Networking Yielding Results?

Happy Monday!

When I speak on networking, one question I am always asked is “when will I get results?”

I find it an interesting question because the answer can be determined by various factors controlled by YOU! Here are some…

  1. Why do you network? When you have no target it will be difficult to measure results.
  2. Are you a member of a network group that is aligned with your networking objectives? You have to know the make up of your networking groups. Are they Consumers, Reporters or Investors. This will help you craft your pitch appropriately. (Refer to last week’s Digest for definitions on the 3)
  3. Do you participate consistently at the groups you are a member in? No matter how good your excuse is for missing a meeting, it can never make up for results. Create time to participate and ensure your prioritize your network meetings. It is part of your marketing strategy. You do not show up, do not expect results!
  4. Do you add value to the members in your networking groups? What goes round, comes around. Expecting something for nothing is a sure recipe for failure.
  5. What is your LQ? (Likablity Quotient) As in do you go out of your way to meet the members one on one? Staying in your comfort zone with people like you is a stealer of greatness. Take the initiative to meet every one in your group and you will enjoy amazing results.

Networking is a process and its activities should be part of your daily routine because your actions will determine your results. When you put in 50% effort and 50% excuses, do not expect a 100% results. Networking success is dependent on you!

To your success and for God’s glory!
Frida

Frida Owinga ByFrida Owinga

Are you Ready for more Profit?

Among the many challenges an SME grapples with, is the competition dilemma. No matter the business you start you are likely to encounter competition sooner or later. Competition is not your enemy.  Having a clear understanding of your target audience and the market size can help calm your anxiety.  But because most SMEs do not know how to measure both, they tend to focus on the competition.  With this follows the pleas from clients or your sales reps to slash prices as a solution to the competition dilemma.

I assure you there is another way and a better one.  It may seem longer but in the long run you will enjoy more profits. It is the way of having a strategy.  If done right you will better understand your position and how to play to win.

Join the Strategy conversation at a Profit Network Chapter near you and discover how to deal with the competition dilemma. See flier below for details or contact us directly.

Looking forward to bumping into you at a chapter meeting! Until then remember what you treasure you measure and you can only improve on what you measure.

To Your Thriving!
Frida Owinga

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