Author Archive Frida Owinga

ByFrida Owinga

November is your New Dawn….

For a long time we have been told that INFORMATION IS POWER, and I believed it until recently when I discovered that all the information I have acquired through school, books and programs was not getting me the results I wanted!

That is when I came to the conclusion that INFORMATION IS POTENTIAL POWER but when strategically applied can catalyze TRANSFORMATION.

Just like Apostle Paul told the Romans, be ye transformed by the renewing of your minds…. Transformation takes place when we exchange old thought patterns with new thought patterns that trigger new behaviors that produce NEW RESULTS and BOOM you get a BREAKTHROUGH! A little like the caterpillar who stops crawling and start flying…. transformation is being changed from one form to another form.

This week I will be sharing with our Founders Channel Newsletter  5 MARKETING SHIFTS that will kick-start a marketing revolution in your business.

Here is the first SHIFT and if you would like to receive the remaining five, please subscribe here.

Stop Hoping & Wishing for more customers. Instead get A PREDICTABLE STRATEGY to deliver tangible results that you can experience, measure and increase! A real strategy takes into consideration…

  1. Your Type of Business
  2. Your Location
  3. The current economy
  4. Health of your industry/sector.
  5. YOU – Your education, experience & exposure

As business owners, we hope, wish and pray instead of taking proven logical steps, with the right methods, at the right time, tailored to your specific business to produce the results you want.

Most if not all the information we receive is tailored to a general audience and that is why results vary, some even have a disclaimer at the bottom of the information saying the same.

SUBSCRIBE to our mailing list and get the remaining 4 MARKETING SHIFTS in your mail box or click the following link and Join me live or via video link and get ALL THE 5 MARKETING SHIFTS PLUS my brand new 5 STEP PROFIT STRATEGY designed to help business owners:

  1. Define and Articulate your service offering so that you STAND OUT from the competition.
  2. Package your service offering into IRRESISTIBLE PRODUCTS to ATTRACT ideal prospects who will CONVERT into profitable paying clients.
  3. PRICE YOUR PRODUCTS so that you end the discounting nightmare many small business owners are battling today.
  4. Create a PREDICTABLE MARKETING SYSTEM that will consistently generate LEADS so that you no longer rely on REFERRALS which are great but UNPREDICTABLE.
  5. Design a business model that will deliver your VALUE PROPOSITION to your target audience using the right methods and superstar teams.

Space is limited and registration is required by clicking here. Lets connect on  22.11.2018 in Nairobi or 28.11.2018 in Mombasa or in your email box.

ByFrida Owinga

Welcome to September!

When growing up there was a song…. “do you remember…. 21st of September”  …. ok it depends when you grew up.  And by the way that 21st is what I heard, not sure if it is what they sang!

It doesn’t matter where I am in the world or what is going on around me, every time we get to September, I set an intention to have a memorable month. Actually I set an intention for every month.  It helps me set a focus for the organization, our communities and my life. So what needs to happen for you to make September 2018  a memorable month?

Here at PassionProfit we have been working hard to leverage technology to reach more people at the same time in less time and we are set for a memorable month as we serve you and others across the globe to create a life and work that you absolutely love and enjoy.

Technology is a non negotiable for any Founder who wants to enjoy his or her business as well as life. Founders can now join us online at 8:30am  every Thursday at Founders Day for insights and strategies to create a life and work they love and enjoy from anywhere in the world.  I too can join in from anywhere in the world saving us on traveling costs, considering how traffic can be in Kenya.  It also saves you time because you can log in from anywhere, it is free for you as there is no meeting fees.  Just a small investment to have wi-fi on your device and you can sit in a restaurant for an hour and plug on your earphones and join in.

How will September be memorable for you? Please share and do not forget to join us at Founders Day, sign up here.  This month its all about Money Making Dynamics, join in and discover what could be sabotaging your financial dreams and what you need for financial success!

To a Memorable September

Frida Owinga

 

ByFrida Owinga

Why you need Partnerships

Being a Founder has its share of challenges and celebrations and you have no business walking alone, that is why we started Founders Day, a day where you can join a conversation with other Founders for insights and strategies to create the life and work you absolutely enjoy!

Listen in to Founders Day –  August 30th, 2018 for 10 REASONS WHY YOU NEED PARTNERSHIPS. (NB: This is a full recording of Founders Day Live at our office, be patient with us as we straighten the kinks!)

A partner is a friend, family member, colleague or peer who is willing to support your dream no strings attached.  O yeah there is that partner investor type person, but as a Founder we invite you to open your mind and think out of the box and enjoy creating a life and work you enjoy.  When we talk about WORK at PassionProfit it is whatever you do to generate an income to fund the lifestyle you enjoy.

Have fun and remember to join us on Thursdays at 8:30am-9:30am EAT from the comfort of your device! EVENT IS FREE AND YOU CAN REGISTER HERE

 

 

ByFrida Owinga

Profitable Partnerships

We are privileged to partner with Barclays Bank Business Club to provide mentoring and coaching services to their members. How timely that it came in our month of Profitable Partnerships.

As a Founder walking with others is not an option if you desire MEGA success.  Walking with the “right” others can catapult you into your dreams and desires faster and more comfortably.

A partner is someone or an institution that shares your values and complements your mission.  Partnerships are very much like marriages where one  articulates what they are looking for to support their success and aligns with another who has complementing qualities.

As an organization that seeks to provide access to capital to its community, we partner with financial institutions that are able to complete that piece of the puzzle on our behalf and we are able to provide capacity building for their communities and thus profitable partnerships are formed.

To be a profitable partner, you need to articulate your vision, values and mission so that you can find people and institutions that complement yours. Manage your expectations by expressing what you want and ask questions instead of making assumptions.  Consistent communication is critical for the success of any partnership.

Willingness to adapt and adjust as the two partners get to know each other and experience working together is also crucial.  Both parties should be willing to make it work for the partnership to work.  No part should bully another because of resources or size as each party is important in the success of the entire partnership and delivery of services.

Perfect partners do not exist, perfect conditions exist for a limited time in which partnerships express themselves best. — Wayne Rooney

ByFrida Owinga

Is your Networking Yielding Results?

Happy Monday!

When I speak on networking, one question I am always asked is “when will I get results?”

I find it an interesting question because the answer can be determined by various factors controlled by YOU! Here are some…

  1. Why do you network? When you have no target it will be difficult to measure results.
  2. Are you a member of a network group that is aligned with your networking objectives? You have to know the make up of your networking groups. Are they Consumers, Reporters or Investors. This will help you craft your pitch appropriately. (Refer to last week’s Digest for definitions on the 3)
  3. Do you participate consistently at the groups you are a member in? No matter how good your excuse is for missing a meeting, it can never make up for results. Create time to participate and ensure your prioritize your network meetings. It is part of your marketing strategy. You do not show up, do not expect results!
  4. Do you add value to the members in your networking groups? What goes round, comes around. Expecting something for nothing is a sure recipe for failure.
  5. What is your LQ? (Likablity Quotient) As in do you go out of your way to meet the members one on one? Staying in your comfort zone with people like you is a stealer of greatness. Take the initiative to meet every one in your group and you will enjoy amazing results.

Networking is a process and its activities should be part of your daily routine because your actions will determine your results. When you put in 50% effort and 50% excuses, do not expect a 100% results. Networking success is dependent on you!

To your success and for God’s glory!
Frida

ByFrida Owinga

How to Pitch for Profit

Happy Monday!

Thank you for attending Thrive November Edition. If you were not able to attend, here are a few nuggets for you.

Did you know your perception of the pitching process will determine your results? If you think others are better than you andyou are not good enough, you automatically affect the quality of your pitch and self sabotage unconsciously. You are the best person for your product and never forget that.

Think of pitching as a conversation. Every time you are pitching think of it as sharing value to some one who absolutely needs it. Think about it, we are always pitching – trying to get a loved one to do something we want, trying to get people to give you a business or invest in your business. The concept is pretty much the same. At any one time you could be speaking to a Consumer – someone who has a need for your product; A reporter – someone who may not buy your product but can talk about it to people who will be interested to buy and An Investor – someone who can invest their resources into your business.

Take that in and look out for more next week.

To your success and for God’s glory!
Frida

ByFrida Owinga

Is the Elevator Pitch Overrated?

Even though I have not heard of any success stories of elevator pitching, I agree there is no harm in having a succinct message for when an opportunity arises.

In Nairobi, the elevators I get into are normally so crowded, that I can’t even imagine pitching to someone in one. Anyway, there are some key pointers on how to pitch so that it is not only natural but also appealing to the person you are pitching to.

This Saturday at Thrive November Edition, I will be speaking on How to Pitch for Profit. What are the main considerations – the Place, the Person, the Purpose, the Pitch and then the Profit. Join me and the Trailblazers Chapter of Profit Network as we share on this very important topic.

See flier below for details or contact us directly.

You can exhibit your products or services too. Join us for an engaging and enlightening time on Saturday 5th, November 2016 at 9am at the Hotel Intercontinental, Nairobi.

To Your Thriving!

Frida Owinga

thrive november 2016

ByFrida Owinga

Are you Ready for more Profit?

Among the many challenges an SME grapples with, is the competition dilemma. No matter the business you start you are likely to encounter competition sooner or later. Competition is not your enemy.  Having a clear understanding of your target audience and the market size can help calm your anxiety.  But because most SMEs do not know how to measure both, they tend to focus on the competition.  With this follows the pleas from clients or your sales reps to slash prices as a solution to the competition dilemma.

I assure you there is another way and a better one.  It may seem longer but in the long run you will enjoy more profits. It is the way of having a strategy.  If done right you will better understand your position and how to play to win.

Join the Strategy conversation at a Profit Network Chapter near you and discover how to deal with the competition dilemma. See flier below for details or contact us directly.

Looking forward to bumping into you at a chapter meeting! Until then remember what you treasure you measure and you can only improve on what you measure.

To Your Thriving!
Frida Owinga

thrive-october

 

ByFrida Owinga

How do you Measure Success in your Organization?

Most SMEs do not measure how they are doing because in most cases they do not know what to measure.

Having a strategy helps you to understand how your company is doing. A good strategy can inform the following areas and help you perform better as an organization by guiding the actions you take and the results you should expect.

1. Are you achieving your vision and mission?
2. Are you achieving your key objectives?
3. How do you bridge the current situation and the ideal future state?

If you do not have a clear answer to these questions, join the Strategy conversation at a Profit Network Chapter near you. See flier below for details or contact us directly.

Looking forward to bumping into you at a chapter meeting! Until then remember what you treasure you measure and you can only improve on what you measure.

To Your Thriving!

thrive-october
ByFrida Owinga

Welcome to October 2016!

Welcome to October!

We just had Thrive October Edition with Prof Bitange Ndemo and it was amazing! If you have never attended Thrive, you should make a point to do so before the year runs out. It is the monthly business mentoring and networking forum of PassionProfit.

This Month Prof. Bitange shared on Innovation Strategies to enable organizations remain ahead of the change curve and their competitors.

Some key take outs for me included:

  1. Innovation is not about having ideas but about executing the ideas we have. So look out for my podcast that I have been thinking about all year!
  2. During a brain storming sessions, take all ideas. Ideas have a way of connecting and bringing out a great outcome.
  3. Take the plunge! One cannot learn swimming by reading a manual, you have to get into the water.
  4. You cannot scale up until you standardize. Execute the idea and set standards.
  5. Take time to find out what else your clients are using your products or services for.
  6. We tend to look at opportunities through internal lenses rather than starting with the customers needs and problems thereby killing innovation.
  7. Create an innovation culture in your organization by allowing people to share and try new ideas.

It was amazing. The DVD will be out in a week. Call 0707112002 to book your copy.

To Your Thriving!

Frida Owinga