Monthly Archive December 2018

Frida Owinga ByFrida Owinga

Merry Christmas & a Profitable 2019!

It has been a great year and I am extremely grateful to God for connecting us and to you for engaging with me.

No matter how 2018 has been, it is coming to an end and the best you can do for yourself is to take stock of your challenges and celebrations and change gears in anticipation and preparation of a better year ahead. The writer of Proverbs says the path of the just is like a shining light and it shines brighter and brighter. Prov 4:18 That means the just go from strength to strength as opposed to going up and down as society would like you to think. If you remember nothing else I have said this year, please remember you are a product of your choices and decisions NOT your conditions and circumstances. Become very cautious about adopting trending topics that do not align with what you want to experience. Pay close attention to the philosophies you subscribe to and ensure they align with the results you desire! To enjoy success you must transcend normal trends and become a trendsetter not a trend follower!

Well, with that out of the way, I am happy to inform you that our systems are all set to support you in making 2019 your most profitable year yet! We look forward to serving you and welcome you to mark the days and times on your calendar. We have specially curated programs and schedules that will allow you to optimize your limited time, talent and treasure. They are all FREE except the Profit Accelerator Mentorship which requires a monthly monetary registration and is fully loaded to accelerate your profit! Following is the schedule:

  1. Founders Digest – Every Monday at 7:30am you will continue to receive insights and strategies on how to build a thriving business via email, unless there is a special promotion going on. In January, I will share One Strategy to Kick Start your Profit every Monday to help you make 2019 your most profitable year yet!
  2. Founders Advantage – Every Monday at 8:30am you can sign up and join me online for a devotion designed to help founders activate God’s power in their business and life. ENTRY IS FREE AND REGISTRATION IS REQUIRED HERE
  3. Founders Conversation Every Thursday 8:30am-9:30am at Ankole Restaurant, Senteu Plaza, Galana Road, Nairobi or Online. Entry is FREE but registration is required here.
  4. Founders Coaching Thursdays 10am-3pm by appointment online or at Ankole Restaurant at Senteu Plaza on Galana Road Schedule FREE appointment here
  5. Founders Profit Acceleration Mentorship, a state of the art online self paced, business growth mentorship designed with you in mind, kicks off on January 14th, 2019 and you can call me on 0707112002 (calls only during office hours 9am-3:30pm Tues-Thurs & Fridays 12noon)  if you would like more information.
Frida Owinga ByFrida Owinga

Confessions of a Broke Business Breakthrough Coach

 The other day I was invited for an interview at NTV AM Live, one of the leading media channels in East Africa, and  The Interviewer, Ken Mijungu remarked, you sound like you have this money thing down, Frida and I laughed because I remembered how I have been on a journey to ensure my company makes a profit for a couple of years now!You see, for a long time, we made money from corporate training which was great but a little like having a business and side hustle. We had a few contracts that were sufficient to meet our obligations. The money was great but my purpose and passion is supporting people to create a life and work they love by turning their passion into profit. The problem was the people I served were not always able to pay or so I thought. During the last couple of years, I have been on a path to discover why small businesses are often cash strapped including myself.

It has been a time of discovery, prayer and learning. I stepped back to really find out what was going on and I discovered we were cash strapped because of:

  1. Inconsistent lead generation. We relied on referrals which were inconsistent and unpredictable. Lack of inconsistent leads means lack of paying clients and eventually cash constraints. Nothing happens until a sale is made and no sales means no cash.
  2. Inadequate conversions. For a long time subscribed to the philosophy that new clients come from word of mouth and referrals. And indeed they do, however, you never know when the next word of mouth or referral will come and eventually turn into a paying client. So I discovered, referrals are great but are unpredictable and can not generate adequate cash flow.
  3. Inadequate Transactions. Transactions from individuals who wanted to turn their passion into profit were not adequate to generate the cash flow required, hence the side hustle of corporate training. I was spending more time figuring out a paying model from doing what I love and enjoy then actually doing it. I remember telling God, if my passion can’t turn into profit then we need to change the name of my company and move. I remember asking God for wisdom and reminding Him of Isa 48:17 which says He will lead me in the way to go and teach me how to profit! The rest is history…..but before the history, here are two more reasons why we were cash strapped!
  4. Poor Pricing. For a long time it has been difficult to peg a suitable price for our services. When we did events, the price people were willing to pay could barely pay for the event. When we did classes, there were cheaper classes than us with very similar content. So I invested in a sales coach and a marketing coach! And that is when the light bulb went on. Sales is totally separate from marketing and how you market affects the sales you will get. I realized we have been selling all these years with little or no marketing. In marketing I discovered, we had no market dominating position. Hence the discounting nightmare.Now we have 4 pricing strategies that ensure we are competitive and profitable.
  5. Inappropriate Business Model. Our business model was not sustainable because it had many pieces that required cash and the target audience was not able to afford the final product. Defining our market dominating position was the game changer! Many business owners do not have a focus and as a result make little or no profit. And the way they fix it is starting another business. I am glad, God stopped me on my track.

And this is how the 5 Step Profit Formula (5SPF) came about. it is designed to activate our profit and yours. Join the Founders Conversation on December 21st, 2018 for an opportunity to discover how you too can ACTIVATE YOUR PROFIT IN 2019. You will listen to some case studies and make an informed decision to activate your 2019 profit. You also get a chance to see how the 5SPF works. I still have a few Barclays Bank scholarship for 3 months to help you ACTIVATE YOUR PROFIT in 2019 and Beyond and it might just be your lucky day!

Join the conversation on Friday 21st December at Barclays Bank Premier Center and Activate your 2019 Profit!

EVENT IS FREE BUT REGISTRATION IS REQUIRED VIA THIS LINK.

Join me and let us ACTIVATE 2019 PROFIT NOW!

Frida Owinga ByFrida Owinga

How Bad do you want It?

How bad do you want it?  

IT could be more clients, more cash, more profits,  a new car, a new house any aspiration you desire to achieve in the future but seems distant and difficult to reach …we all have something we want to achieve BADLY, and there is nothing wrong with that. Human beings are created WANTERS. We are created to desire more, aspire for more and that is why the good book says the path of the just is like a shining light that shines brighter and brighter…..so you were created to aspire for more, for better, for greater and when you do, count yourself NORMAL!

The problem is sometimes we squelch that desire for WANTING MORE because we have been conditioned to think if you want more you are greedy and you are bad person. So lets straighten that out right now, what do you want more of and why? There is nothing wrong with desiring to achieve more especially if it is for your benefit and that of others. So go ahead, aspire for more and achieve more so that we can change the world together.

Founder Mary (not her real name) recently visited our offices with a desire to make money consistently and profit for her 7 year old corporate training business. She loves and enjoys training but her problem was corporate training generates good revenue but the requests are inconsistent and the clients take 90-120 days to pay causing cash flow constraints. In short she was experiencing feast and famine and wanted to thrive. She took a Profit Accelerator Assessment and scored below 3 out of 10 meaning her marketing strategy was inconsistent with her profit projections. Using our Conversion Equation Evaluator we used a combination of 3 out of 8 marketing interventions from our Profit Accelerator toolkit and designed an online training for her to give her additional income. From that one intervention in two weeks Mary got 421 clients each paying 2k and has sold the same online training program 2 more times to live audiences and continue to enjoy PROFIT!!. Did I tell you Mary had never gotten more than 35 clients paying 2-3k before from her open programs? This is just one example of how the Profit Accelerator Mentorship can help any business to kick start their profits no matter how long they have been in running their business. The only requirement is A DESIRE TO GENERATE MORE INCOME TO GROW YOUR BUSINESS. With the Profit Accelerator Assessment you are able to see what is not working in your business and get a prescription of what you need to do to generate cash flow and start enjoying profits!

Join the Founders Conversation this month and discover how the Profit Accelerator can help your business generate cash flow and increase your profits in 2019 and Beyond!

WHEN: December 13th, 2018 at 8:30am-10:00am

WHERE: Barclays Bank Premier Center, Westlands Office Park, 1st Floor, Baobab House, Next To Safaricom on Wayaki Way.

ENTRY IS ABSOLUTELY FREE AND REGISTRATION IS REQUIRED. CLICK HERE & RESERVE YOUR SEAT AS SPACE IS LIMITED. IF YOU ARE OUTSIDE NAIROBI REGISTER USING THIS LINK TO ACCESS VIA VIDEO CONFERENCE.

Here’s to More Customers & More Profits in 2019 & Beyond!