Yearly Archive 2016

Frida Owinga ByFrida Owinga

Is your Networking Yielding Results?

Happy Monday!

When I speak on networking, one question I am always asked is “when will I get results?”

I find it an interesting question because the answer can be determined by various factors controlled by YOU! Here are some…

  1. Why do you network? When you have no target it will be difficult to measure results.
  2. Are you a member of a network group that is aligned with your networking objectives? You have to know the make up of your networking groups. Are they Consumers, Reporters or Investors. This will help you craft your pitch appropriately. (Refer to last week’s Digest for definitions on the 3)
  3. Do you participate consistently at the groups you are a member in? No matter how good your excuse is for missing a meeting, it can never make up for results. Create time to participate and ensure your prioritize your network meetings. It is part of your marketing strategy. You do not show up, do not expect results!
  4. Do you add value to the members in your networking groups? What goes round, comes around. Expecting something for nothing is a sure recipe for failure.
  5. What is your LQ? (Likablity Quotient) As in do you go out of your way to meet the members one on one? Staying in your comfort zone with people like you is a stealer of greatness. Take the initiative to meet every one in your group and you will enjoy amazing results.

Networking is a process and its activities should be part of your daily routine because your actions will determine your results. When you put in 50% effort and 50% excuses, do not expect a 100% results. Networking success is dependent on you!

To your success and for God’s glory!
Frida

Frida Owinga ByFrida Owinga

How to Pitch for Profit

Happy Monday!

Thank you for attending Thrive November Edition. If you were not able to attend, here are a few nuggets for you.

Did you know your perception of the pitching process will determine your results? If you think others are better than you andyou are not good enough, you automatically affect the quality of your pitch and self sabotage unconsciously. You are the best person for your product and never forget that.

Think of pitching as a conversation. Every time you are pitching think of it as sharing value to some one who absolutely needs it. Think about it, we are always pitching – trying to get a loved one to do something we want, trying to get people to give you a business or invest in your business. The concept is pretty much the same. At any one time you could be speaking to a Consumer – someone who has a need for your product; A reporter – someone who may not buy your product but can talk about it to people who will be interested to buy and An Investor – someone who can invest their resources into your business.

Take that in and look out for more next week.

To your success and for God’s glory!
Frida

Frida Owinga ByFrida Owinga

Is the Elevator Pitch Overrated?

Even though I have not heard of any success stories of elevator pitching, I agree there is no harm in having a succinct message for when an opportunity arises.

In Nairobi, the elevators I get into are normally so crowded, that I can’t even imagine pitching to someone in one. Anyway, there are some key pointers on how to pitch so that it is not only natural but also appealing to the person you are pitching to.

This Saturday at Thrive November Edition, I will be speaking on How to Pitch for Profit. What are the main considerations – the Place, the Person, the Purpose, the Pitch and then the Profit. Join me and the Trailblazers Chapter of Profit Network as we share on this very important topic.

See flier below for details or contact us directly.

You can exhibit your products or services too. Join us for an engaging and enlightening time on Saturday 5th, November 2016 at 9am at the Hotel Intercontinental, Nairobi.

To Your Thriving!

Frida Owinga

thrive november 2016

Frida Owinga ByFrida Owinga

Are you Ready for more Profit?

Among the many challenges an SME grapples with, is the competition dilemma. No matter the business you start you are likely to encounter competition sooner or later. Competition is not your enemy.  Having a clear understanding of your target audience and the market size can help calm your anxiety.  But because most SMEs do not know how to measure both, they tend to focus on the competition.  With this follows the pleas from clients or your sales reps to slash prices as a solution to the competition dilemma.

I assure you there is another way and a better one.  It may seem longer but in the long run you will enjoy more profits. It is the way of having a strategy.  If done right you will better understand your position and how to play to win.

Join the Strategy conversation at a Profit Network Chapter near you and discover how to deal with the competition dilemma. See flier below for details or contact us directly.

Looking forward to bumping into you at a chapter meeting! Until then remember what you treasure you measure and you can only improve on what you measure.

To Your Thriving!
Frida Owinga

thrive-october

 

Frida Owinga ByFrida Owinga

How to Stay on the Winning Track

As we start the last stretch of January, I trust you are keeping well and still energized to make this year a WINNING year.
You decision will determine your action steps and eventually your outcome.
Some ways to stay on track…
  1. Surround yourself with people who have similar aspirations that you can support and can support you in achieving your goals. Don’t expect this support from people without discussing and agreeing on parameters of engagement.
  2.  Read books, articles and listen to content that will enlighten you towards achieving your goals. Intentionally set time aside to read and apply what you are learning.
  3. Join a network.  One activity I wish I engaged more in as I grew up is networking. Networking is not exchanging business cards at every opportunity. In actual fact I am very stingy with mine. Networking is cultivating relationships. It is work. It  requires you defining what you want to achieve and then aligning your networking activities with that goal. For instance if you desire to start your own business, find networking events where business owners go and choose who to cultivate relationships with.
  4.  Get some R & R.  Working everyday of the week will not get you to achieve your goals faster.  It might even slow you down as your mental capacity will be diminished. Carve out time for rest and restoration. What do you enjoy doing besides work?  Spend time with friends doing non-business related activities. it will help you have new and fresh perspectives.
  5.  Finally Commit your works to the Lord so shall your plans succeed.
This year God will elevate you beyond your wildest imaginations.
In His Service,
Frida Owinga